Is Your Home Page Critical?

Is Your Home Page Critical?
By Bob Granstrom

New visitors to a website normally enter through the sites Home Page, also referred to as the index page. Its the websites front door.

Is the Home Page (the front door) critical? Ill say! Remember this analogy:

There are lots of houses. I won't trick-or-treat at your house if, in the front, it doesn't look like you're handing out good candy!

When the visitor enters the site, the author of the sites content has just seconds and a few words to grab and hold the visitors attention. I call the first couple of sentences the Velcro Stage. If those important words dont capture the visitors interest.

CLICK.hes gone!

And, it gets worse. If the website is built correctly, the Home Page will succinctly explain the essence of the whole website. Thats the function of the Home Page. That means the rest of the pages support the Home Page. These satellite pages will usually be where the author or webmaster asks for the sale.

Visitor is gone? Sorry, no sale!

When we build a website, we use assorted methods to drive traffic to our site. My writing this article is one method I use for driving traffic to my website. Folks who read this article might click on the sites URL in the authors box at the end of this piece. If you enter my site, I dont want to lose you!

My suggestion? If youre about to build and write a website, Id advise you to spend extra time on the Home Page. Make your opening sentences - the first two or three sentences - biting or provocative or, at least, fascinating.

Youre the expert on your sites subject. It should be your passion. Try to make the opening words of your Home Page shout to your reader: I know all about this subject. Im fanatical and I want to share that fanaticism with you. STAY HERE AND READ ON!

Now, thats what I call the Velcro Stage!

The author shows how by working at home as a family unit, parents and children together can develop and operate a work from home, income-producing website. To learn more, please visit:

http://www.ecommerce4families.com/index.html

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